## Key Responsibilities

### 1. Channel Strategy & Content Planning

- Design tailored social media strategies for each platform aligned with our brand voice, mission, and target audience.

- Prepare and manage monthly content calendars, scheduling posts across channels.

- Coordinate content with ongoing marketing campaigns, product updates, and brand initiatives.

### 2. Content Development & Curation

- Collaborate with content creators, designers, and videographers to produce engaging visuals, videos, and written content suited to each platform.

- Share and highlight user-generated content to encourage community participation and showcase real user experiences.

- Work with internal influencers or KOLs on TikTok to develop content that maximizes engagement while maintaining brand tone.

### 3. Community Engagement & Moderation

- Interact with followers by responding to comments, messages, and mentions to build a supportive community.

- Monitor community sentiment and feedback to refine content and engagement strategies.

- Implement interactive activities such as Q&As, challenges, polls, and user stories to deepen community bonds.

### 4. Performance Monitoring & Reporting

- Track key social media metrics (engagement, reach, growth, CTR) and analyze data to inform strategy adjustments.

- Present monthly reports with insights and recommendations to the marketing team.

- Optimize content based on performance, amplifying top-performing posts and iterating on content formats.

### 5. Trend Awareness & Innovation

- Stay updated on social media trends, platform algorithms, and emerging channels.

- Experiment with new formats like Reels, Stories, or Live sessions to keep content fresh and engaging.

### 6. Collaboration on Paid Campaigns

- Coordinate with marketing teams to align organic and paid social media initiatives.

- Assist in creating ad content and supporting paid campaigns to meet growth objectives.

### Must Have:

- 3+ years of experience in social media management, with a record of growing audiences and engagement.

- Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer).

- Strong written and verbal communication skills in both Vietnamese and English.

- Ability to interpret data and use insights to refine strategies.

- Creative mindset with a good eye for visuals and storytelling.

- Team-oriented with excellent collaboration skills, particularly with content creators and marketing teams.

### Nice to Have:

- Experience managing social media for health, wellness, or related industries.

- Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite).

- Knowledge of local cultural nuances and trends in Vietnam.

- Experience working with influencers or KOLs.

- Ability to manage multiple projects and meet deadlines.

Please send your CV to nhiha@jobseeker.vn !